The car dealer such as Dodge, Jeep, Toyota, Hyundai, Kia, Ford, Acura, Lexus, Honda doesn't make much money from selling cars, instead they make their money mostly from services and parts department. They create an impression that people should go to their service and parts centre for car repairs and services because only they can provide the best services and parts ever. It is kinda true that only they can provide the original parts because their company manufactures them. But you should know too that there are after market parts which are almost equally as good as he original parts, maybe slightly less long lasting than the original parts. These after market car parts are much cheaper than the original dealer car parts and they can be easily installed by private mechanics.
The car dealers would recommend a lot of other car services such as brake flush, steering flush, and many other services which your car actually doesn't really need at this time. Your car would need these services but at a later date. However the car dealer would try to push these services requirements to you when you take your car for regular oil change. If you go to a private mechanic right after the car dealer gives you a quote for such services you will find half of those services are not required and the remaining services you can get them for much cheaper price at the private mechanic garage. There are certain car parts which the private mechanic are unable to get from after market parts shop, so in that case you will need to get them from the original car dealer and have your private mechanic install them for you. Try not to have the car dealer service department install for you after you buy the parts because car dealership charges high labour cost for simple jobs.